EVD-233 | FACEBOOK ADS & EMAIL MARKETING SPECIALIST

About beccas beccas (joinbeccas.com) is an innovative fintech company dedicated to helping people build and improve their credit scores through smart, user-friendly software solutions. our platform empowers users to take control of their financial future by providing tools, insights, and strategies to build credit effectively. we're passionate about making financial wellness accessible to everyone and are growing rapidly in the personal finance space. position overview we're seeking a results-driven digital marketing specialist to join our growing team. this role will focus on driving customer acquisition and engagement through strategic facebook and instagram advertising, email marketing campaigns, and optimized landing page experiences. the ideal candidate is data-driven, creative, and experienced in managing multi-channel digital marketing campaigns. key responsibilities paid social media advertising - develop, launch, and optimize facebook and instagram ad campaigns - manage campaign budgets and bidding strategies to maximize roas - conduct a/b testing on ad copy, audiences, and campaign structures - monitor campaign performance and provide regular reporting and insights email marketing - create and execute email marketing campaigns using klaviyo - develop automated email sequences and customer journey flows - segment audiences and personalize messaging for improved engagement - analyze email performance metrics and optimize for open rates, click-through rates, and conversions landing page optimization - build and optimize landing pages for facebook ad campaig...