Job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning and customization across stakeholders. support eye care portfolio strategy and tactical plan for latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers and consumers, operating within abbvie business code of conduct, policies and all applicable laws and regulations. qualifications lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for hcps, customers and consumers. play an active role with the in field team and manage the clm process to support ift in the tactical execution across the region. participate and contribute on trade marketing plans, design and execution, for otc/otx categories across portfolio. strengthen brand team insights gathered from across stakeholders to form a marketing perspective on brand issues, competitive positioning, and market dynamics, drawing actionable insights from sales data, promotional performance, and other relevant metrics to inform decision-making. creating and managing project timelines, including tasks, dependencies, and milestones. planning, allocating, and monitoring marketing and sales support budgets to ensure efficient resource utilization. bachelor’s degree in marketing or equivalente 1-3 years marketing experience, ideally a di...
Job description coordinate and manage the strategic planning process, provide resources to support the implementation and execution process, and drive financial processes across all brands placing the patient into the center of all efforts and operating within abbvie business code of conduct, policies and all applicable laws and regulations. abbvie job grade may vary based on financial/budgetary responsibilities. major responsibilities: build and manage commercial operations strategy and execution in order to achieve or exceed respective plan. effectively manage and execute all marketing and sales related brand activities as per brand plan, such as development and implementation of commercial brand strategy and tactical brand activities execution and deliver sales performance in order to maximize or exceed brand sales and margin within expense budgets. optimize resource utilization by leading, developing and coaching sales team performance including setting sales targets and incentive schemes, managing sales force management systems and key performance indicators in order to continuously improve sales performance. ensure regular updates on sales team skills in terms of medical, technical and special in-field knowledge areas. hold accountability for allocated brand p&l in terms of brand sales and financial planning (financial plan, focus/update, long range plan). set future direction for existing and new products and business opportunities in order to seize maximum business results. professionally manage and build cross functional cooperation between key stakeholders, buil...
Business unit associate director - eye care & neuroscience bogota cundinamarca, co - function: commercial - job type: full-time job id: r00133673 company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. job description coordinate and manage the strategic planning process, provide resources to support the implementation and execution process, and drive financial processes across all brands placing the patient into the center of all efforts and operating within abbvie business code of conduct, policies and all applicable laws and regulations. abbvie job grade may vary based on financial/budgetary responsibilities. major responsibilities: - build and manage commercial operations strategy and execution in order to achieve or exceed respective plan. - effectively manage and execute all marketing and sales related brand activities as per brand plan, such as development and implementation of commercial brand strategy and tactical brand activities execution and deliver sales performance in order to maximize or exceed brand sales and margin within expense budgets. - optimize resource utilization by leading, developing and coaching sales team performance including setting sales targets and incentive schemes, managing sales force management ...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok. job description coordinate and manage the strategic planning process, provide resources to support the implementation and execution process, and drive financial processes across all brands placing the patient into the center of all efforts and operating within abbvie business code of conduct, policies and all applicable laws and regulations. abbvie job grade may vary based on financial/budgetary responsibilities. major responsibilities: - build and manage commercial operations strategy and execution in order to achieve or exceed respective plan. - effectively manage and execute all marketing and sales related brand activities as per brand plan, such as development and implementation of commercial brand strategy and tactical brand activities execution and deliver sales performance in order to maximize or exceed brand sales and margin within expense budgets. - optimize resource utilization by leading, developing and coaching sales team performance including setting sales targets and incentive schemes, managing sales force management systems ...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok (https://www.tiktok.com/@abbvie) . job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning and customization across stakeholders. support eye care portfolio strategy and tactical plan for latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers and consumers, operating within abbvie business code of conduct, policies and all applicable laws and regulations. qualifications + lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for hcps, customers and consumers. + play an active role with the in field team and manage the clm process to support ift in the tactical execution across the region. + participate and contribute on trade marketing plans, design and execution, for otc/otx categori...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok (https://www.tiktok.com/@abbvie) . job description purpose guide promotional strategy across eye care patient journey, ensuring portfolio products' success in the market, maximizing its value and meeting patient and hcps needs. develop and execute brand strategy and tactical plans, follow-up on product performance, identify opportunities for improvement, and manage risks. lead in field team, coaching salesforce to maximize short- and long-term product sales performance. operate within abbvie’s business code of conduct, policies and all applicable laws and regulations. responsibilities + collaborate with brand team and in-field team members. seek cross functional cooperation, facilitate cross-stakeholder discussions (hcp and non-hcp stakeholders) and synthesize the insights gained to identify target segments, determine brand positioning and drive engagement. + guide the design and implementation of all commercial activities and include innovative marketing tactics, partnerships, multi-channel opportunities and multi-sta...
**acerca de abbvie** **reporta a**: gerente de distrito eye care **misión del puesto**: ejecución impecable de la estrategia y de las tácticas de la marca en el campo, garantizando el cumplimiento de la venta, administración efectiva del territorio asignado, traduciendo con priorización los mensajes de valor y de las cuentas asignadas. garantizar el acceso de nuestros pacientes y el flujo comercial de manera más ágil, y llegar con un abordaje diferente del negocio que nos va a preparar para operar mejor en el futuro. así mismo lograr el desarrollo de relaciones sólidas con los clientes, para obtener un conocimiento profundo de las necesidades de los diferentes stakeholders y maximizar el cumplimiento de ventas en el corto y largo plazo, siempre colocando al paciente en el centro de todos los esfuerzos y operando de acuerdo al código de conducta, políticas y todas las leyes y regulaciones aplicables. **principales funciones**: - lograr los objetivos de venta asignados para las cuentas (venta, rotación, inventario, cartera), contribuyendo así al resultado de la venta total del país, así mismo realizar seguimiento a los operadores logísticos de la zona a cargo. - desarrollo del mercado, mediante la identificación de oportunidades y la generación e implementación de planes de acción específicos. - lograr la cobertura del panel médico, de farmacias, así como de stakeholders, de acuerdo con los lineamientos de la compañía y cumplir con la frecuencia planificada. - desarrollo de cuentas claves a cargo por medio de la comprensión de la cuenta, establecer la dirección, desa...
**about allergan aesthetics** resumen del cargo**: maximizar la productividad de los clientes a su cargo a través de la gestión e implementación de las estrategias de marketing y ventas establecidas por las unidades de negocio para cumplir sus objetivos de negocios mediante la visita remota (telefónica). **responsabilidades**: 1 _gestion de ventas_ ejecutar las estrategias de ventas establecidas por la gerencia mediante la visita virtual/remota y promocion de los productos, con el fin de incrementar las ventas en el mercado de facial aesthetic y cumplir los presupuestos asignados. 2 _gestion de cartera_ actualizar las bases de territorios, monitorear la cartera, hacer análisis de la misma y planificar acciones. verificar la evolucion del territorios mediante las plataformas de gestion con las que cuenta la compañia con el objetivo de cumplir con las cuotas de ventas. 3 _implementacion del multiples programas de acuerdo con la estrategia del negocio._ ejecutar los programas de marketing, educativos y orientados al consumidor establecidos en la estrategia del negocio, a traves de actividades remotas y/o en consultorios con el objetivo de incrementar market share, share of voice y ampliacion de portfolio del producto en la practica medica de los clientes. 4 _conocimiento de producto y programas de marketing de allergan y de la competencia._ estar permanentemente actualizado de los programas de marketing y las especificaciones de producto de la compañía. al mismo tiempo tener un fuerte conocimiento de los productos y programas de la competencia como tambien la busqu...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at . follow @abbvie on , , , , and . job description purpose guide promotional strategy across eye care patient journey, ensuring portfolio products' success in the market, maximizing its value and meeting patient and hcps needs. develop and execute brand strategy and tactical plans, follow-up on product performance, identify opportunities for improvement, and manage risks. lead in field team, coaching salesforce to maximize short- and long-term product sales performance. operate within abbvie's business code of conduct, policies and all applicable laws and regulations. responsibilities - collaborate with brand team and in-field team members. seek cross functional cooperation, facilitate cross-stakeholder discussions (hcp and non-hcp stakeholders) and synthesize the insights gained to identify target segments, determine brand positioning and drive engagement. - guide the design and implementation of all commercial activities and include innovative marketing tactics, partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet strategic brand objectives. - lead brand in-field team. optimize resource uti...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok (https://www.tiktok.com/@abbvie) . job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning and customization across stakeholders. support eye care portfolio strategy and tactical plan for latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers and consumers, operating within abbvie business code of conduct, policies and all applicable laws and regulations. qualifications + lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for hcps, customers and consumers. + play an active role with the in field team and manage the clm process to support ift in the tactical execution across the region. + participate and contribute on trade marketing plans, design and execution, for otc/otx categori...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok (https://www.tiktok.com/@abbvie) . job description purpose guide promotional strategy across eye care patient journey, ensuring portfolio products' success in the market, maximizing its value and meeting patient and hcps needs. develop and execute brand strategy and tactical plans, follow-up on product performance, identify opportunities for improvement, and manage risks. lead in field team, coaching salesforce to maximize short- and long-term product sales performance. operate within abbvie’s business code of conduct, policies and all applicable laws and regulations. responsibilities + collaborate with brand team and in-field team members. seek cross functional cooperation, facilitate cross-stakeholder discussions (hcp and non-hcp stakeholders) and synthesize the insights gained to identify target segments, determine brand positioning and drive engagement. + guide the design and implementation of all commercial activities and include innovative marketing tactics, partnerships, multi-channel opportunities and multi-sta...
Join to apply for the eye care brand analyst role at abbvie company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at . follow @abbvie on x, facebook, instagram, youtube, linkedin, and tiktok. job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning, and customization across stakeholders. support the eye care portfolio strategy and tactical plan for the latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers, and consumers, operating within abbvie’s business code of conduct, policies, and all applicable laws and regulations. qualifications - lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives, and interactive and customized content for hcps, customers, and consumers. - play an active role with the in-field team and manage the clm process to support ift in the tactical execution across the region. - participate and contribute to trade marketing plans, design, and ex...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok (https://www.tiktok.com/@abbvie) . job description purpose guide promotional strategy across eye care patient journey, ensuring portfolio products' success in the market, maximizing its value and meeting patient and hcps needs. develop and execute brand strategy and tactical plans, follow-up on product performance, identify opportunities for improvement, and manage risks. lead in field team, coaching salesforce to maximize short- and long-term product sales performance. operate within abbvie’s business code of conduct, policies and all applicable laws and regulations. responsibilities + collaborate with brand team and in-field team members. seek cross functional cooperation, facilitate cross-stakeholder discussions (hcp and non-hcp stakeholders) and synthesize the insights gained to identify target segments, determine brand positioning and drive engagement. + guide the design and implementation of all commercial activities and include innovative marketing tactics, partnerships, multi-channel opportunities and multi-sta...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com. follow @abbvie on x, facebook, instagram, youtube, linkedin and tik tok (https://www.tiktok.com/@abbvie) . job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning and customization across stakeholders. support eye care portfolio strategy and tactical plan for latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers and consumers, operating within abbvie business code of conduct, policies and all applicable laws and regulations. qualifications + lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives and interactive and customized content for hcps, customers and consumers. + play an active role with the in field team and manage the clm process to support ift in the tactical execution across the region. + participate and contribute on trade marketing plans, design and execution, for otc/otx categori...
Join to apply for the eye care brand analyst role at abbvie company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com . follow @abbvie on x, facebook, instagram, youtube, linkedin, and tiktok. job description enrich the patient and consumer experience by working closely with multidisciplinary teams to drive marketing engagement, positioning, and customization across stakeholders. support the eye care portfolio strategy and tactical plan for the latam northern cluster. gather insights externally and internally to guide marketing campaigns development for hcps, customers, and consumers, operating within abbvie’s business code of conduct, policies, and all applicable laws and regulations. qualifications lead the tactical design and implementation of innovative marketing initiatives delivering holistic solutions, multi-channel opportunities to strengthen campaigns, multi-stakeholder initiatives, and interactive and customized content for hcps, customers, and consumers. play an active role with the in-field team and manage the clm process to support ift in the tactical execution across the region. participate and contribute to trade marketing plans, design, and e...
Company description abbvie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. we strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our allergan aesthetics portfolio. for more information about abbvie, please visit us at www.abbvie.com . follow @abbvie on x , facebook , instagram , youtube , linkedin , and tiktok . job description el brand manager oncology tendrá la misión de construir y liderar la implementación de la estrategia de marketing y planes tácticos que permita mantener el liderazgo de nuestro principal producto en colombia y continuar desarrollando el potencial del negocio en nes. coordinar la colaboración continua de los miembros de brand team . integrar las estrategias dirigidas a cada actor (stakeholder) del mercado a través del trabajo cross-funcional con las diferentes capabilities del brand team. desarrollar y ejecutar el plan estratégico y táctico de la marca , incorporando estrategias de marketing omnicanal y proponiendo kpis que permitan medir la implementación de los objetivos. definir la estrategia de comunicación promocional según el segmento y canal de preferencia de los stakeholders, así como la creación de materiales que soporten dicha comunicación. liderar el lanzamiento de haciendo todo lo posible , el abbviepro en colombia , y aterrizar la estrategia análoga en los mercados de nes. diseñar, realizar y participar e...
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